LibGuides: Marketing Management: Consumer and Market Information

About consumer and market information

There are various commercial providers of this type of data. Some let you make your own tables, for instance Forbruker og mediaundersøkelsen and Interbuss. Others present ready-made tables, for example Nielsen and Andhøy. It will also vary how recent the available data is. Ask the library if you don't know which source to use.

Consumer and market information

Forbruker og mediaundersøkelsen
Only in Norwegian. Online access through the software Kantar Online. Norway's largest media and market research. Coverage numbers for newspapers, magazines, radio, TV, websites, and social media.
Information about lifestyle, consumption, brands, capital goods, job / occupational decision-making, as well as demography and geography.
InterBuss
Only in Norwegian. Available as a report and online access through the software Kantar Online. Quarterly survey of the use of internet and technology among Norwegian private households and individuals. Data about population access and internet connection, use of social media and websites, streaming, e-commerce, search, and the use of mobile phones.
Norsk kundebarometer
Annual survey on Norwegian consumers' satisfaction with and loyalty to Norwegian companies. In Norwegian only.
Passport from Euromonitor
Euromonitor International's global market analysis software platform. Passport is a global market research database that provides data and insight on industries, economies and consumers worldwide, and is a useful tool to analyse market context and identify future trends
Statista
- This link opens in a new window
Statistics and quantitative data on a variety of markets and industries, topics and areas categorized into many market sectors
Statistics Norway (SSB)
Norway's national statistical institute and the main producer of official statistics. They collect, produce and disseminate statistics relating to the economy, population and society at national, regional and local level. In addition to statistics, you can find analyses, articles and publications.
Surveybanken
Find, analyze, and download data from surveys, done with the Norwegian population as demographics. 750,000 questions/variables across more than 3,000 surveys dating back to 1957. Instant visualisation and an analysis tool gives efficient overview of the data. Published by SIKT in collaboration with Oslo MET

Market reports from the Norwegian market

Market reports
Access all available market reports at BI. Below you can see a presentation of a selection of them.

Flesland market information. Market reports with statistics and trends on the following branches: Fish and shellfish (Fisk og skalldyr), Kiosks and petrol stations (Servicehandelsmarkedet- kiosker og bensinstasjoner), Processed meat (Kjøttvaremarkedet), Baker's products (Bakervaremarkedet) and Institutional household (Storhusholdningsmarkedet)

Kantar - Interbuss. The most interesting trends from the quarterly survey of the use of internet and technology among Norwegian private households and individuals.

AC Nielsen - Markedsrapporten: dagligvarer i Norge = Marked trends Norway ... : grocery trade and convenience trade. Market trends in Norway within the grocery and service trade industry.

Virke - Handelsrapporten (The Trade report). Describes the situation in Norwegian trade, the major and more industry-specific trends, as well as their assumed significance for the future.

Opinion - Forbruker og bærekraft. Reports published by Opinion which look at Norwegians' relationship to sustainable development. Lifestyle, wishes and ambitions for change. The survey goes in depth on categories such as food and drink, transport and consumer goods. It highlights trends such as Norwegian-produced and plant-based food, fossil-free mobility, second-hand trade, reuse and repair. Opinion also looks at consumers' attitudes to nature, the environment and the climate.

Opinion - UNG2023 : rapport og målstudie om unge i Norge 2023. An annual study of development traits in Norwegian youth aged 15 to 25. Trends. Values and commitment. The young people's digital universe. Future, work and education. Health. Finance and shopping habits.

More statistical sources

You'll find more sources for statistics in the Economics libguide